ADRIENNE VITTADINI COLLECTION, S/S 2010

Adrienne Vittadini Collection debuted 25 looks in a special presentation at the International Center of Photography, among the iconic fashion photography exhibit AVEDON FASHION: 1944 - 2000.

The show featured AQUAMARINE as a key color of the season, as confirmed by the Pantone Spring 2010 Color Report. Adrienne Vittadini features #30, a wonderful complement to safari colors, lime, and a range of jungle greens.

"Spring 2010 is quintessential Adrienne Vittadini Collection, and offers women options for all aspects of their lives.

Romanticism is discovered in the collection's dreamy world of garden parties, feminine silhouettes and festive prints. Sophistication is found in its cool, serene aura of sky blue, beach batiks and whimsical whites. Sensuality is revealed in leopard prints, jungle colors and classic khakis. Finally, city chic is realized through black and white graphics, taxi cab yellows and smart stripes."

Rykiel As H&M's Next Guest Designer

French designer Sonia Rykiel will be H&M's next guest designer for holiday retailing.

For the first time, H&M has extended its designer collaborations to lingerie, with exclusive pieces designed by Rykiel to be launched for winter 2009 on Dec. 5 in 1,500 stores worldwide. At the same time, Sonia Rykiel will make this lingerie collection available in her boutiques around the world.

For spring 2010, Rykiel will design an iconic knitwear collection for women and girls, accompanied by accessories. This second collection will be launched in around 250 H&M stores on Feb. 20, 2010.

Bottega Veneta, Milan Fashion Week Spring/Summer 2010

Fendi, Milan Fashion Week Spring/Summer 2010

BCBG MAX AZRIA S/S 2010

Nendo for Issey Miyake

Japanese design studio Nendo have designed a concept shop for fashion brand Issey Miyake. Called 24 Issey Miyake, the design will be used for four shops, due to open in department stores across Tokyo this month.

Custo Barcelona's Air Show, S/S 2010

After twelve years showing at the Mercedes-Benz New York Fashion Week, Custo Barcelona presented the Spring 2010 collection, for the first time at the largest of the venues at Bryant Park, The Tent, before a crowd of 1,000+ members of the press, opinion leaders, celebrities and VIP's.

Named "Air Show", Custo Barcelona's collection has been built around the concepts of movement and lightness. The materials used are so light that designer Custo Dalmau would talk rather about yarns instead of fabrics. Most of them have been through a perforation process, providing a certain transparency to the material and clothes. Behind this collection there is an intense investigation work not only about the fabric qualities but also about the use of graphic and color, which are the brand DNA, and have been renewed in a unexpected way.

The results of all this experimentation will be delivered to the stores through Custo Barcelona's new line, Lowxury. This line is composed by pieces directly taken from the daring ideas in the catwalk so any woman in the world will be able to enjoy them and use them in their everyday lives.

Many celebrities have wanted to share with Custo Dalmau this moment among them: Kenan Thompson, Actor - Saturday Night Live, Bryan Greenberg, Actor, Mark Indelicato, Actor- Ugly Betty, Miss Jay, Judge - America's Next Top Model, Kristen Dalton, Miss USA, Stefania Fernandez, Miss Universe, Federico Castelluccio, Actor-The Sopranos, Amerie, Singer , Actress, Carlos Leon, Actor, Melody Thornton, Singer - The Pussycat Dolls, Tinsley Mortimer, Socialite, Adam Bertrand, Actor - The Beautiful Life, Miss Teen USA, Stormi Bree Henley, Lothar Mattaus, Former Soccer Player, Adam Green, Singer, Olivia Palermo, TV Personality - The City, Turner Cody, Musician, Johannes Hubl, Male Supermodel, Monique Stateena, America's Next Top Model Cycle 11.